Kim Chi’s makeup brand is a winner, baby!

Credit: KimChi Chic Beauty on Instagram | Gays In Town does not own the rights to this picture.

It’s been almost four years since drag queen superstar Kim Chi launched her cosmetics brand KimChi Chic Beauty. Offering excellent and affordable products, the makeup company became a hit! In fact, CVS just started to sell their products, making Kim Chi one of the first Drag Race alums to own a makeup line distributed by the pharmacy chain. A historic moment! 

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Along with Trixie Mattel’s Trixie Cosmetics, KimChi Chic Beauty is currently one of the most successful businesses owned by a drag queen in the beauty industry - which is no surprise to Drag Race fans! If you have seen Kim Chi competing on RuPaul’s reality, you know she is the one to trust when we talk about makeup. 

Part of the brand’s success is its accessible price. All products are under $30! Their best-selling items right now are the Pearl Gone Wild Pressed Shimmer Highlighter, the Puff Puff Pass Set, the Most Concealer, and the Stage Proof Matte Setting Spray. Oh, and let’s not forget about KimChi’s LED Mirror, which you have probably seen a few drag queens using on Youtube. 

KimChi Chic currently ships to all 50 States in the US, and also ships worldwide with the exclusion of China, Hong Kong, Taiwan, and Spain.

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Puff Puff Pass Set + Bake Powder - $18 

Puff Puff Pass is a lightweight loose powder, formulated with rice powder and vitamin E, perfect to set your makeup. Their natural ingredients are anti-aging and oil-absorbing. To make it better, every Puff Puff Pass includes a classic powder puff extra fluffy! This makes it easy to bake your makeup. You can buy the Puff Puff Pass Set by clicking here.

The Most Concealer - $14 

The Most Concealers Color Correctors was created to enhance your looks by color correcting any blemishes, dark spots, under-eye circles, and neutralizing uneven skin tones. It is full coverage, water-resistant, and blends seamlessly with the skin. The concealer has a matte & satin hybrid finish that will last all day long. You can buy The Most Concealer by clicking here. 

Credit: KimChi Chic Beauty Twitter | Gays In Town does not own the rights to this picture.

Stage Proof Matte Setting Spray - $16 

This powerful - perhaps a miracle maker - Stage Proof Matte Setting Spray has a special ingredient that makes all the difference - a Silky Essence from rice, which is one of the most popular ingredients in Asia. Apply after you’re done with your makeup, and your mug will stay the same for the rest of the day. You can buy the Stage Proof Matte Setting Spray by clicking here. 

KETNIPZ X KIMCHI Rainbow Sharts Shadow Palette - Beauty Collector's Item - $28 

Another popular creation of KimChi Chic Beauty is the Rainbow Sharts shadow palette! It’s a limited edition that comes with 18 different colors and pigments. This palette was created in collaboration with Ketnipz, and it includes 3 exclusive cartoons by Ketnipz on the package. You can buy the Ketnipz X KimChi Rainbow Sharts Palette by clicking here. 

KimChi Chic Handheld LED Mirror in Mint - $25 

This LED Mirror is a celebrity on YouTube! Beauty influencers loved this hand-held mirror, with 12 LED lights attached, that helps you to check on your makeup and make sure you will look stunning! You can buy the KimChi Chic LED Mirror by clicking here. 

NAOMI SMALLS X KIMCHI Mad Maxine, Soot Yourself Palette, Vegan - $30 

What better than one iconic queen creating a shadow palette? Two iconic queens! Kim Chi collaborated with her best friend, the queen of all legs Naomi Smalls, to create this 24-color eyeshadow and pigment palette. You can buy the Naomi Smalls X Kim Chi palette by clicking here. 

Who is Kim Chi? 

If you have never seen RuPaul’s Drag Race, you are missing a lot! Kim Chi is the drag name of Sang-Young Shin, a Korean-American artist who was listed as one of the most powerful drag queens in America by the New York Magazine. 

“I am a Halloween Queen! The first time I dressed in drag was in fact on Halloween day. I was 25 years old and did my first beat with drugstore makeup (the horror). I actually ended up getting booked for a show that same night! Call it destiny or coincidence, but you can't make this stuff up! That night I found my passion, I realized drag was the medium where I could mold my love and knowledge of art, painting, fashion and photography into one vessel,” says Kim Chi on KimChi Chic Beauty’s website. 

Watch a Kiki with Kim Chi and Trixie Mattel: 

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